Trademark Law

Trademarks are an important economic factor for companies and enormously valuable. Trademarks symbolize values and relationships between the customer and the company and make a product easily recognizable.

Trademark law is designed to prevent third party exploitation of trademarks that people have chosen to designate their company and their products.

In addition, a registered trademark grants the trademark holder exclusivity rights, i.e. the owner can demand the usage of similar, interchangeable trademarks be banned.

Due to the enormous value of a trademark, violations of such rights are pursued very vigilantly. It strengthens a trademark for the holder; however it also exposes the holder to the risk of encountering other trademark holders in the event of diverse designations.

Such hazards should not be underestimated, at the same time you have to be sure that the secured trademark strategy strengthens your trademark. A well-selected trademark or a well advised trademark portfolio provides a significant competitive advantage.

To make sure you have such competitive advantages, we offer the following trademark legal services: