Holistic brand strategy – strategically combining law, market and growth
A strong brand does not come about by chance. It is the result of clear positioning, legal protection and strategic development. Our specialist trademark lawyers work with you to develop a holistic brand strategy that combines legal certainty with economic objectives.
We do not view your brand in isolation, but as part of your company, your market presence and your long-term growth strategy. The aim is to create a protection concept that not only works today, but also supports you tomorrow – both nationally and internationally.
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Brand strategy right from the start – sound, forward-looking and scalable
Crucial decisions are made even before the trademark application is filed. Our solicitors advise you on the selection of suitable trademark forms, the structuring of goods and service classes and the geographical orientation of your trademark protection.
Whether you are a start-up, a medium-sized company or an international corporation, we develop a brand strategy that can grow with your company and avoid future conflicts, costs and structural weaknesses.
Integration of brand, design and trademark
A holistic brand strategy takes all relevant intellectual property rights into account. Our solicitors analyse how brands, designs, company trademarks and – in collaboration with patent attorneys – patents can be optimally coordinated.
This integration creates a robust protection system that safeguards both innovation and marketing. At the same time, our solicitors always keep an eye on the economic benefits and strategic usability of your intellectual property rights.
International brand strategy – legally secure across borders
International markets place special demands on brand strategies. Different legal systems, cultural characteristics and varying protection requirements call for experience and coordination.
Our solicitors develop international brand strategies, manage applications and protection concepts across multiple countries, and work closely with a proven network of foreign correspondent solicitors. Your advantage: a consistent strategy and a central point of contact.
Strategic brand management – our solicitors provide long-term support
A brand strategy does not end with registration. Our solicitors provide long-term support in the further development, adaptation and defence of your trademark rights. We advise you on rebranding processes, portfolio adjustments, brand extensions and strategic realignments.
Contact us if you want to not only protect your brand, but also strategically build and develop it – with a comprehensive brand strategy from experienced solicitors.
Your partners
Lawyer Christian Röhl, LL.M.
Certified Intellectual Property Lawyer
Partner
Lawyer Patrick Richnow, LL.M.
Certified Intellectual Property Lawyer
Senior Associate
Lawyer Jan Haßold, LL.M.
Specialized in copyright and media law
Salary Partner
FAQ – Frequently asked questions about brand strategy
A holistic brand strategy combines legal brand protection with economic goals, market positioning and long-term corporate development.
Ideally, before the first trademark application. However, our solicitors can also advise you on existing brand portfolios and how to optimise them.
Because trademarks need to be maintained, monitored, expanded and strategically adapted over the long term. An isolated application is often insufficient.
Yes. A clear, scalable brand strategy is particularly crucial for start-ups and SMEs in order to avoid later conflicts and unnecessary costs.
Our solicitors are authorised to comprehensively examine trademark rights, design them strategically and enforce them before authorities and courts – both nationally and internationally.
Yes. We understand brand strategy as an ongoing process and provide our clients with long-term advice.