Portfolio management & trademark monitoring – securing and strategically developing trademark values
Trademarks do not come into being with their registration – they only develop their value through consistent maintenance, monitoring and strategic development. Professional portfolio management ensures that your trademark rights not only remain in place, but are also protected in the long term and used in an economically sensible manner. Our specialist trademark lawyers take on these tasks for you in a reliable, forward-looking and structured manner.
Whether you have a single trademark or an international trademark portfolio, we keep an eye on deadlines, scope of protection and risks and ensure that your trademarks are legally secure. This minimises risks and secures the basis for sustainable brand success.
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Deadline management and trademark renewal – legally compliant and reliable
Missed deadlines can lead to the irretrievable loss of trademark rights. Our solicitors take care of all deadline management for you and ensure that your trademarks are renewed on time – in Germany, the EU and worldwide.
We monitor protection periods, inform you in good time about any action that needs to be taken and advise you on the strategic renewal or adjustment of your trademark portfolio. In this way, we ensure that your trademark rights remain in place permanently and can be used in a legally compliant manner.
Trademark monitoring – react early rather than argue later
Active trademark monitoring is a key component of modern brand management. Our solicitors monitor national, European and international trademark registers on your behalf and identify potentially conflicting new applications at an early stage.
If a relevant conflict is identified, we advise you on the possible steps to take – from strategic observation to initiating opposition proceedings. By acting early, costly and time-consuming trademark disputes can often be avoided.
International portfolio management – one point of contact for all markets
International trademark portfolios require coordination, experience and clear processes. Our solicitors take on the central management of your trademark portfolio across national and administrative boundaries, working closely with a proven network of experienced international colleagues.
The advantage for you: a central point of contact, clear communication and a uniform strategic orientation for your trademark portfolio – regardless of how many countries your trademarks are protected in.
Strategic management of your trademark portfolio – our solicitors advise you
A professionally managed trademark portfolio is more than just administration – it is a strategic tool. Our solicitors advise you not only on operational matters, but also on the strategic development, consolidation and optimisation of your trademark rights.
Contact us if you would like to have your trademarks professionally monitored and managed – for portfolio management that combines legal certainty and economic foresight.
Your partners
Lawyer Christian Röhl, LL.M.
Certified Intellectual Property Lawyer
Partner
Lawyer Patrick Richnow, LL.M.
Certified Intellectual Property Lawyer
Senior Associate
Lawyer Jan Haßold, LL.M.
Specialized in copyright and media law
Salary Partner
FAQ – Frequently asked questions about portfolio management and trademark monitoring
Because new trademark applications can jeopardise your existing rights. Early monitoring enables our solicitors to intervene in good time.
The trademark may be cancelled without replacement. Our solicitors ensure that this does not happen through structured deadline management.
Our portfolio management is scalable – from individual trademarks to extensive international trademark portfolios.
Yes. Our specialised solicitors coordinate international trademark portfolios and work with experienced correspondent solicitors worldwide.
Yes. Trademark monitoring, deadline management and strategic consulting can be commissioned on a modular basis or as a comprehensive portfolio service.
No. Structured trademark management is also useful for start-ups and medium-sized companies in order to avoid risks at an early stage and build brand value.